Paeony Tea is a tribute to its namesake, the peony flower.
The peony is a classic, understated beauty historically associated
with health and wellness. The brand concept I constructed highlights
hydration — in the form of tea — as a critical step in any gentle skin
care routine, offering herb blends curated to best nourish the body throughout the day just as one might use different toners
and moisturizers in the morning versus night.
The peony is a classic, understated beauty historically associated
with health and wellness. The brand concept I constructed highlights
hydration — in the form of tea — as a critical step in any gentle skin
care routine, offering herb blends curated to best nourish the body throughout the day just as one might use different toners
and moisturizers in the morning versus night.
My inspiration for this minimalist concept of tea as part
of a beauty regimen came from the recent resurgence of a clean,
natural aesthetic that has been widely embraced by Gen Z in response
to the heavy handed beauty trends that preceded it. Skip the contour
and cover up; let your inherent beauty shine through. And it all starts with proper hydration. I wrote the copy to reflect the brand's comfortable-in-your-own-healthy-skin tone of voice, and opted for the subtlety of a matte ink
on environmentally sustainable packaging materials.
of a beauty regimen came from the recent resurgence of a clean,
natural aesthetic that has been widely embraced by Gen Z in response
to the heavy handed beauty trends that preceded it. Skip the contour
and cover up; let your inherent beauty shine through. And it all starts with proper hydration. I wrote the copy to reflect the brand's comfortable-in-your-own-healthy-skin tone of voice, and opted for the subtlety of a matte ink
on environmentally sustainable packaging materials.
